CONAD
Christmas film
J. Walter Thompson Italy
BRIEF:
Conad intends to create an emotional Christmas film that engages people.
PROJECT:
A film centered around ugly Christmas trees, the plastic ones that are crooked, old, and neglected, the ones you can find in emergency shelters, at soup kitchens, on buses of people who work during the night. The ugly Christmas trees are the main characters to tell the story of those who work during Christmas and to thank them for their efforts. A tree doesn't make Christmas.
Christmas film
J. Walter Thompson Italy
BRIEF:
Conad intends to create an emotional Christmas film that engages people.
PROJECT:
A film centered around ugly Christmas trees, the plastic ones that are crooked, old, and neglected, the ones you can find in emergency shelters, at soup kitchens, on buses of people who work during the night. The ugly Christmas trees are the main characters to tell the story of those who work during Christmas and to thank them for their efforts. A tree doesn't make Christmas.