INDESIT
Wunderman Thompson Italy
BRAND POSITIONING:
For years, the Indesit brand has positioned itself as the brand that promotes gender equality in domestic environments.
BRIEF:
Create an activation with this positioning for children.
* PROJECT *
INSIGHT:
Traditional fairy tales that we were told as children have sponsored misogynistic attitudes.
IDEA:
Create new interactive fairy tales for children, reinterpreted to help learn gender equality.