S E L E C T E D W O R K S ︎
SAMSUNG
OLYMPICS / Milano Cortina 2026
Victory is often perceived as an individual achievement, yet no one truly wins alone. Behind every athlete there is a network of support: the coach who believed first, the parent who never missed a practice, the friend who stayed through difficult moments, and the fan who cheered with unwavering passion. For Milano Cortina 2026, LePub Milan reinterprets Samsung’s Victory Selfie not as a celebration reserved for the winner,
but as a shared tribute to everyone who contributed to that success.
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OLYMPICS / Milano Cortina 2026
Victory is often perceived as an individual achievement, yet no one truly wins alone. Behind every athlete there is a network of support: the coach who believed first, the parent who never missed a practice, the friend who stayed through difficult moments, and the fan who cheered with unwavering passion. For Milano Cortina 2026, LePub Milan reinterprets Samsung’s Victory Selfie not as a celebration reserved for the winner,
but as a shared tribute to everyone who contributed to that success.
