S E L E C T E D W O R K S ︎
Mondelez WTR & Qatar Duty Free launch world exclusive
Toblerone
Chase your Pink Crush
For the exclusive travel retail launch of Toblerone Pink Crush in partnership with Qatar Duty Free at Hamad International Airport, we transformed traditional sampling into an airport-wide interactive experience. “Pink Crush” agents dressed head-to-toe in pink moved through the terminal, inviting travelers to follow them and scan a QR code hidden on their
backs to unlock a free bar. With limited daily availability, the activation created urgency, playfulness and store traffic —
turning product trial into a memorable,
high-visibility brand moment within the travel journey.
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Mondelez WTR & Qatar Duty Free launch world exclusive
Toblerone
Chase your Pink Crush
For the exclusive travel retail launch of Toblerone Pink Crush in partnership with Qatar Duty Free at Hamad International Airport, we transformed traditional sampling into an airport-wide interactive experience. “Pink Crush” agents dressed head-to-toe in pink moved through the terminal, inviting travelers to follow them and scan a QR code hidden on their
backs to unlock a free bar. With limited daily availability, the activation created urgency, playfulness and store traffic —
turning product trial into a memorable,
high-visibility brand moment within the travel journey.
