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The touch of agave spirit found in Desperados:
Rather than communicating it as a technical feature, we turned it into a symbol of everything that sets the brand apart from other beers: a different kind of energy freer, bolder, and more unexpected.
The campaign therefore builds a bridge between a product truth and a cultural attitude, making what makes Desperados different instantly recognizable and desirable.
Built around the Never Square philosophy, the platform delivers engaging, culture-driven content that encourages curiosity and meaningful interactions. Toblerone uses social media to build brand awareness, engage with consumers, and share creative campaigns. Its content focuses on storytelling, product launches, cultural moments, and interactive marketing, encouraging audience participation and strengthening the brand's distinctive and playful identity across digital channels.
Toblerone partnered with LePub Milan to launch its first-ever “shoppable choir” in London, turning the universal holiday anxiety of “Did I get the right gift?” into a live, retail-driven activation. Reimagining five classic Christmas carols as humorous gifting dilemmas, the London Oriana Choir performed in major shopping districts, capturing the awkward and overthinking moments that define real holiday shopping. Each performance featured scannable QR codes, allowing passersby to purchase Toblerone Diamond Truffles directly from the choir. The activation extended the brand platform “Whatever You Gift, Add a Diamond (Just in Case),” positioning Toblerone as the reassuring, confidence-boosting final touch to any Christmas gift, and was amplified through an integrated campaign across print, OOH, and audio.
"If we want everything to remain as it is, everything must change"
Victory is often perceived as an individual achievement, yet no one truly wins alone. Behind every athlete there is a network of support: the coach who believed first, the parent who never missed a practice, the friend who stayed through difficult moments, and the fan who cheered with unwavering passion. For Milano Cortina 2026, LePub Milan reinterprets Samsung’s Victory Selfie not as a celebration reserved for the winner,
but as a shared tribute to everyone who contributed to that success.
Drum Awards for Marketing EMEA — Silver
(Sustainability & Responsibility)
Gerety Awards — Shortlist
(Work for Good / Single)
We all own a "Laundry Chair".
That chair where we pile up layers and layers of clothes, ending up washing them all indiscriminately.
This is a problem for the environment, because it makes us do unnecessary washings.
But what if a washing machine brand suggested you to do less washings?
That chair where we pile up layers and layers of clothes, ending up washing them all indiscriminately.
This is a problem for the environment, because it makes us do unnecessary washings.
But what if a washing machine brand suggested you to do less washings?
Together with Whirlpool we launched The Wash Less Project, the first chair designed to wear your clothes longer and reduce unnecessary washings.
Eurobest 1x Silver Health
CLIO HEALTH Awards 1xSilver Mobile
CLIO HEALTH Awards 1xSilver Innovation
LIA Awards 1x Bronze "Health & wellness"
Golden Drum 2x Silver mobile
Art Directors Club Italian 1X Silver, Cyber non profit
Art Directors Club Italian 1X Silver, PR
Sooner rather than later, muscles will progressively stop functioning, including
their tongue and throat. So they wont be able to speak with their own voice. Centro clinico
Nemo; needed to do something about it.
The first message banking mobile platform for ALS patients. “My voice”:
A solution to speak with your own voice, for when A.L.S. is taking away everything else.
An app where Early-diagnosed patients will be able to record the things they would like to say forever with their own voice.
They can name their files and categorize with colors to give an emotional sense.
The app saves it on a cloud for the future. And if the day comes, the app can be installed in their
communication devices so they will be able to use the audios with their own voice.
Art Directors Club Europe 1x Gold, Interactive, Mobile Apps
One show 1x Merit Direct Marketing
One show 1x Merit Health, Wellness & Pharma
One show 1x Merit Mobile
One show 1x Merit Public Relations
New York Festival 1x Bronce Collaborations & Partnerships
New York Festival 1x Direct & Collateral: Best Use
New York Festival 1x Digital/Mobile: Best Use
New York Festival 1x Public Relations: Best Use
Webby Awards Winner in Apps and Mobile
ADC oneclub Bronce Integrated
ADC oneclub GOLD Interactive Sound design
Lurzer’s Archive 2019
Eurobest 1x Silver PR
Eurobest 1x Silver Health
Eurobest 1x Bronce PR
Clio Health 1x Silver
Art Directors Club Italian 1x Gold Promo and activation
Art Directors Club Italian 1x Gold Direct
Art Directors Club Italian 1x Gold PR non profit
Art Directors Club Italian 1x Silver PR
Art Directors Club Italian 1x Bronzo Digital app non profit
Art Directors Club Italian 1x Bronzo Viral Film Digital non profit
Golden Drum 1x Silver Craft
Golden Drum 1x Gold Audio
Golden Drum 1x Gold Reach
LIA Awards Health 1x Shortlist
Clio Awards PR 1x Bronze
Cannes Lions CREATIVE DATA 1x BRONZE
Cannes Lions direct 1x Shortlist
Cannes Lions HEALTH 4x Shortlist
Cannes Lions PR 2x Shortlist
The campaign was published throughout a social experiment, an online video hosted by Youtube and Nemo's Facebook. Where showed in it the importance of a single word, and we eventually invited the audience to download the app. At the same time, we launched a website which was the core of the project, as it contained all the words that were being donated, so you could not only listen to the one you had donated, but also to perceive how the universe of words was evolving.
Created as a conceptual branding project, the campaign centered around the idea of a rapidly shifting, "liquid" modern society. It focused on the blending of styles, cultural backgrounds, and genders, positioning the iconic Italian department store chain as the ultimate space for creative fusion.
Italian National Football Teams (Nazionali Italiane di Calcio). It features a musical/video tribute centered around singer Sangiovanni and extends into a 360° multi-channel rollout spanning TV, radio, digital platforms, and a viral TikTok duet challenge.
Platinum Award Winner — iiFilm Awards 2023 — CA, US
Urban Mediamakers Festival (UMF) 2023 — Lilburn, GA, US
California International Short Fest 2023 — CA, US
Aesthetica Film Festival 2023 — York, UK
Winner Best Animation Ad — Magica Advertising Festival 2023 — London, UK
Winner Best FX & Animation — 55° Key Award 2023 — Milan, Italy
Festival du Film d’Animation d’Abidjan 2024 — Abidjan, Ivory Coast
Finalist — French Riviera Film Festival 2024 — Cannes, France
A dreamy, surreal CG-animated musical film (produced with partners like Maga Animation Studio) featuring elegant, human-like Christmas ornaments, candy canes, golden bells, and star characters performing a festive show.
Ferrari Trento in collaboration with Formula 1
Online Campaing
A teaser video for the launch of the collaboration between Ferrari Trento and Formula 1 online.
Directed in collaboration with Tuscan artist Virgilio Villoresi, this campaign explores a sincere search for a true Christmas centered around human connection, emotional storytelling, and signature brand values (Keep It Beautiful).
NC Awards — Winner (Interactive/Digital)
NC Awards — Fairness Award
Rewriting classic fairy tales to break down gender stereotypes and promote domestic collaboration starting from a young age.
For the Under 30s, the Young Lions are already the time of the year:
we want them to become relevant also for the brands that could sponsor one of the categories of the award.
Find a way through an activation to ask investors to invest in new creative talents.
Send the resumes of the creatives who made history to investment agencies, but before they became who they are,
that is when they needed Investement.
Sometimes Christmas time could be experienced as a very stressful and routine period of the year.
But for kids is different, it is one of the best ones. So, what if we invite consumers to reconnect with their inner child? The holiday joy is the best gift you can bring.
The 2016 Festive campaign was about the launch of 3 special limited edition coffee capsules,
inspired by famous Viennese cakes, like Sachertorte or Apple Strudel.
We recreated a whole miniature amusement park, inspired in the baroque architecture of Vienna.
For the development, we worked with the paper artist into the sketches, then, the CGI team recreate it on digital, and at the end, the illustrator artist bring the final decorations. It was a long process, but a worthwhile pursuit.