NC Awards, Integrated, Bronze
NC Awards, Print, Bronze
Sometimes Christmas time could be experienced as a very stressful and routine period of the year. But for kids is different, it is one of the best ones. So, what if we invite consumers to reconnect with their inner child? The holiday joy is the best gift you can bring.
The 2016 Festive campaign was about the launch of 3 special limited edition coffee capsules, inspired by famous Viennese cakes, like Sachertorte or Apple Strudel.
We recreated a whole miniature amusement park, inspired in the baroque architecture of Vienna. For the development, we worked with the paper artist into the sketches, then, the CGI team recreate it on digital, and at the end, the illustrator artist bring the final decorations. It was a long process, but a worthwhile pursuit.
