“Hi, I’m Helena Pinillos – an art director
with Cuban roots and a multicultural background
that embraces Italy, Spain, and the United States.
I work in visual communication with an approach
that combines strategy, culture,
and the observation of human behavior.
My interest is not simply in creating visually strong content,
but in understanding what influences people,
what drives them to act, to identify themselves, or to change.
For me, communication is an ecosystem: visual, linguistic, and social.
I find the intersection between critical thinking
and creative design stimulating and why not, a touch
of “never obvious” doesn’t hurt.
I strongly believe in the power of iconicity:
after all, simplicity is the hardest thing to achieve.
When an essential image holds an immediate
and recognizable meaning, it becomes language. And it stays.
I’ve worked in international environments,
collaborating on beautiful projects with incredible teams.
I’m drawn to everything that moves culture today:
from consumer behavior to brand storytelling,
from emerging languages to the transformation of media.
I seek projects where creativity is not decoration,
but a tool to build meaning, relationships, and impact —
in culture and, when it works, even in history.”
Creative Supervisor
LePub
2024
Creative Supervisor
Wunderman Thompson
2019 - 2023
︎︎︎
Senior Art Director
J. Walter Thompson
2019 - 2023
Art Director
McCann Worldgroup
2016 - 2019
Art Director
GreyUnited
2015 - 2016
︎︎︎
Cannes Lions Creative Data Bronze
Cannes Lions Direct Shortlist
Cannes Lions Health 4x Shortlist
Cannes Lions PR 2x Shortlist
One Show Merit Direct Marketing
One Show Merit Health, Wellness & Pharma
One Show Merit Mobile
One Show Merit Public Relations
Art Directors Club Europe Gold, Interactive, Mobile Apps
New York Festival Bronze Collaborations & Partnerships
New York Festival Direct & Collateral: Best Use
New York Festival Digital/Mobile: Best Use
New York Festival Public Relations: Best Use
Webby Awards Winner in Apps and Mobile
ADC One Club Bronze, Integrated
ADC One Club Gold, Interactive, Sound Design
Lurzer’s Archive 2019
Eurobest Silver, PR
Eurobest Silver, Health
Eurobest Bronze, PR
Clio Health Silver
Art Directors Club Italian Gold, Promo and Activation
Art Directors Club Italian Gold, Direct
Art Directors Club Italian Gold, PR Non Profit
Art Directors Club Italian Silver, PR
Art Directors Club Italian Bronze, Digital App Non Profit
Art Directors Club Italian Bronze, Viral Film Digital Non Profit
Golden Drum Silver Craft
Golden Drum Gold Audio
Golden Drum Gold Reach
LIA Awards Health Shortlist
Clio Awards PR Bronze
Eurobest Silver Health
CLIO Health Awards Silver Mobile
CLIO Health Awards Silver Innovation
LIA Awards Bronze Health & Wellness
Golden Drum 2x Silver Mobile
Art Directors Club Italian Silver, Cyber Non Profit
Art Directors Club Italian Silver, PR