Hi, I’m Helena Pinillos – an art director with Cuban roots
and a background that stretches across Italy, Spain, and the US.
I work in visual communication, where strategy meets culture
(and a bit of people-watching).
I’m fascinated by what makes people act, identify, or change —
and how creativity can speak that language.
I believe in the power of memorability:
simple ideas that stay with you, because simplicity
is the hardest thing to achieve.
I’ve collaborated on international projects with amazing teams —
learning from people along the way (and hoping to never stop) —
always chasing the same thrill: culture in motion,
from consumer shifts to brand storytelling.
In short: I like creativity that builds meaning.
Creative Supervisor
LePub
2024
Creative Supervisor
Wunderman Thompson
2019 - 2023
︎︎︎
Senior Art Director
J. Walter Thompson
2019 - 2023
Art Director
McCann Worldgroup
2016 - 2019
Art Director
GreyUnited
2015 - 2016
︎︎︎
Cannes Lions Creative Data Bronze
Cannes Lions Direct Shortlist
Cannes Lions Health 4x Shortlist
Cannes Lions PR 2x Shortlist
One Show Merit Direct Marketing
One Show Merit Health, Wellness & Pharma
One Show Merit Mobile
One Show Merit Public Relations
Art Directors Club Europe Gold, Interactive, Mobile Apps
New York Festival Bronze Collaborations & Partnerships
New York Festival Direct & Collateral: Best Use
New York Festival Digital/Mobile: Best Use
New York Festival Public Relations: Best Use
Webby Awards Winner in Apps and Mobile
ADC One Club Bronze, Integrated
ADC One Club Gold, Interactive, Sound Design
Lurzer’s Archive 2019
Eurobest Silver, PR
Eurobest Silver, Health
Eurobest Bronze, PR
Clio Health Silver
Art Directors Club Italian Gold, Promo and Activation
Art Directors Club Italian Gold, Direct
Art Directors Club Italian Gold, PR Non Profit
Art Directors Club Italian Silver, PR
Art Directors Club Italian Bronze, Digital App Non Profit
Art Directors Club Italian Bronze, Viral Film Digital Non Profit
Golden Drum Silver Craft
Golden Drum Gold Audio
Golden Drum Gold Reach
LIA Awards Health Shortlist
Clio Awards PR Bronze
Eurobest Silver Health
CLIO Health Awards Silver Mobile
CLIO Health Awards Silver Innovation
LIA Awards Bronze Health & Wellness
Golden Drum 2x Silver Mobile
Art Directors Club Italian Silver, Cyber Non Profit
Art Directors Club Italian Silver, PR