INDESIT
Tik Tok Activation
Wunderman Thompson Italy
BRAND POSITIONING:
For years, the Indesit brand has positioned itself as the brand that promotes gender equality in domestic environments.
BRIEF:
Create a TikTok activation with this positioning for Gen Z.
PROJECT:
INSIGHT:
It's a well-known fact that women are attracted to men who clean.
On TikTok, many young influencers promote their beauty by dancing in front of the camera.
IDEA:
Create new TikTok dances that showcase how attractive a man can be while using a washing machine to appeal to Gen Z.
Tik Tok Activation
Wunderman Thompson Italy
BRAND POSITIONING:
For years, the Indesit brand has positioned itself as the brand that promotes gender equality in domestic environments.
BRIEF:
Create a TikTok activation with this positioning for Gen Z.
PROJECT:
INSIGHT:
It's a well-known fact that women are attracted to men who clean.
On TikTok, many young influencers promote their beauty by dancing in front of the camera.
IDEA:
Create new TikTok dances that showcase how attractive a man can be while using a washing machine to appeal to Gen Z.